^^Customer Relationship Management: Concepts and Technologies pdfFrancis Buttle , Stan Maklan. Customer relationship management : concepts and technologies. N2 - This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more.
Customer relationship management
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Customer relationship management CRM is an approach to manage a company's interaction with current and potential customers.
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TABLE OF CONTENTS
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